Macromarketing addresses important issues at the nexus of marketing and society. The principal scholarly outlet for macromarketing research is the Journal of Macromarketing. In a more interconnected w...

Following Prof. YANG’s speech, the first sub-forum “The Status Quo and the Future of Chinese Business Ethics Environment” took place. The attendants, including YU Jun, Deputy Director of State Coun...

Furthermore, SEM puts great effort in redesigning the undergraduate curriculum, with a new emphasis on general education. Courses such as "Western Civilization," "Chinese Civilization," "Introduction ...

During the training, the Total students joined Professor DI Ruipeng’s “Corporate Strategy” course and Professor LI Jinliang’s course "China’s Macro-economy and its Challenges”. Later on followed...

In the 20th anniversary ceremony, Professor ZHAO Chunjun, Vice-Director of China National MBA Education Supervisory Committee, gave a speech themed “China’s MBA Education: Achievements Review”. He ...

In this semester, Professor Bin Yang, his 15 Teaching Fellows, and his 200 students began a heroic, and perhaps historic, venture to launch the new required course we named “Critical Thinking and Mor...

At last, drawing an end to his speech, Professor Sandel said, this choice between above two kinds of loyalty depends on deeper understanding of “what it is to be a human being and what it is to be a ...